Why Black Friday in MENA is a bigger deal than ever

White is viewed as a positive word recommending pictures of goodness and holiness. Along these lines, Souq.com chose to somewhat adjust the name from the American partner to connect it with something positive for Middle Easterners. Mouchawar told Newsweek of this thought: “We needed to possess an occasion that was not so much attached to Thanksgiving as much yet progressively attached to our Friday, our White, which is somewhat positive and upbeat.

To declare their new الجمعة البيضاء deals to the locale, Home Friday an online seller in Pakistan reported, “In the Muslim world, Friday is the day of petition, the day of get-together, the three day weekend, the family day, the day of satisfaction, so without a doubt … our Friday is WHITE!”

Which nations take an interest in White Friday deals?

Mouchawar at first began with clients in a few Gulf nations: Saudi Arabia, Kuwait, and the United Arab Emirates, however since has extended to Oman, Bahrain, Qatar, and Egypt. There are much different nations that Souq doesn’t presently work in who have embraced the day also, for example, Pakistan.

Pakistani vendors have begun to imitate comparable arrangements inside their very own nation. White Friday deals are discovered both on the Internet just as in great physical stores. Also, the one-day deal has been extended to a time of four days.

When is White Friday?

Despite the fact that it began as just one day, Souq and different retailers decided to extend it to four days to give individuals greater chance to partake in the deals. Be that as it may, similar to Black Friday in the United States, it generally begins the Friday following Thanksgiving, which is the last Thursday in November. In spite of the fact that it isn’t really a fixed date, the example is consistently the equivalent.

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